GOING OVER SOME ONLINE CONTENT EXAMPLES IN THE PRESENT DAY

Going over some online content examples in the present day

Going over some online content examples in the present day

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This post explores how the media landscape has changed over the past few years.

In the online media landscape, what we see online is mainly chosen by algorithms which are shaped by our online behaviours. Each social media platform uses its own automated system to suggest new content and suggest product that will appeal to the user. The types of media content examples that will be revealed to a user is developed to keep people engaged. The algorithms are designed to keep people stimulated by recommending and boosting videos that are relevant, well-liked or contestable among other users. While this level of personalisation can be practical, it can confine the areas of media that individuals are subjected to, producing more detachment and bias amongst users around social concerns. Those who are associated with media creation, like the founder of the fund that has stakes in Sky, get more info for example, would acknowledge the impact of social media networks in sharing new narratives. Likewise, the chairman of the company that owns NBCUniversal would recognise the effects of user produced content in the media landscape.

In the present day, online platforms have made it considerably easier for everyone to create and distribute material. Previously, producing material for a wide audience involved access to a series of essential resources and funding. Currently, with making use of mobile phones and typical digital technologies, digital media content examples including short form videos, blog articles and podcasts can be easily created with just a couple of standard devices, along with reaching a large audience, very quickly. This has opened the door for more diverse voices, especially those who were formerly ignored by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social networking channels, indicating that social media has produced a space for underrepresented communities to share their narratives.

The rise of online content has completely changed what is suggested by the term mass media. Before, mass media followed a hierarchical arrangement, using a top-down media design. Typically, a small group of experts, such as newspaper writers or journalists, who would create content for large audiences who mostly just consumed it. However, at present, with the help of the internet, the face of media has seen substantial change, making the consumption and ease of access of media much more open and interactive. With accessibility to popular social media platforms, new media examples are showing that individuals can produce and share their own material, just as quickly as they can absorb it. Social media has permitted anybody to contribute to public conversations, rather than just the significant media providers consequently as a result, mass media is no longer managed by a few huge voices. Rather, it is spread out throughout millions of user stories all over the world.

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